Daniel Attfield
Technical Business Analyst
I focus on connecting data and systems to make day-to-day work simpler for users and more efficient for the business. I translate complex business needs into practical, automated, working systems using Azure, Power Platform, and modern integration patterns.
Professional Experience
Key Project Highlights
Automated Order-to-Cash Pipeline
Architected an end-to-end integration to automate the process from a ‘deal won’ in HubSpot to financial reconciliation in Xero. This eliminated manual data entry, reduced onboarding time by 90%, and ensured data integrity across all systems.
Technical Flow Breakdown:
- Trigger: A webhook in HubSpot fires on "Deal Won", sending customer and deal data to a secure endpoint.
- Gateway & Orchestration: Azure API Management receives the payload, authenticating and routing it to an Azure Logic App. This orchestrates the entire workflow.
- ERP Sync: The Logic App creates a new customer and project in the ERP via its REST API, transforming HubSpot data to match the ERP schema.
- Payment Initiation: Upon successful ERP entry, the Logic App calls the Stripe API to generate an invoice and a secure payment link.
- Financial Reconciliation: A second webhook from Stripe (on 'payment_successful') triggers another Logic App function to create a corresponding sales invoice in Xero.
- Notifications: The process concludes by posting real-time status updates to a dedicated Microsoft Teams channel for stakeholder visibility.
Offline-First Field Operations App
Designed a robust, offline-first Power App for engineers conducting site safety checks in low-connectivity areas. Implemented a queueing pattern (`SaveData`/`LoadData`) for reliable data synchronization with SharePoint and COINS ERP, ensuring data integrity and improving compliance reporting.
Core Competencies
Integrations & APIs
- Azure API Management
- REST API Design & Consumption
- Data Mapping & Transformation
- Integration Design Patterns
Cloud & Platform
- Microsoft Azure (Logic Apps, Functions)
- Power Platform (Power Apps, Power Automate)
- Dataverse & SharePoint
- Dynamics 365 & HubSpot
Analysis & Documentation
- Requirements Gathering & Workshops
- Process Mapping (As-Is / To-Be)
- High-Level Design Docs
- User Stories & Acceptance Criteria
Let's Connect
I'm always open to discussing new opportunities in system integration and process improvement. Feel free to reach out.
Bristol, UK | 07711 210603